Amazon Ads · Sponsored Products

Thousands of terms. Three calls to make.

One account sent 40% of ad spend to terms it could have negated. The report showed all of them. Nobody had time to read it.

Sailomi/Store Acme Outdoors · US ▾
Last 14 days ▾
Select allMatch All ▾ACoS > 30% ×Bulk actions ▾
Search termMatchImprClicksSpendOrdersACoSRead asCall
cat litter boxAuto9,412141120.000—Irrelevantnegate
nike shoesBroad7,208133120.000—Competitorconquest
yeti tumblerExact5,930128120.000—Your brandkeep
sleeping bag for kidsBroad61,2041,9041,692.003858.7%Listing gapfix title
kids sleeping bag 3-in-1Exact24,110902604.309613.7%Winnerraise budget
1–5 of 2,760 · sorted by spend‹123…›

Search-term report with two columns the report doesn't have: what the term means, and the call. Figures from a seller account.

Private beta. What is already true today:

  • Amazon Ads API, OAuth — no Seller Central password
  • Proposed only. You approve each one
  • Search term report, uploaded. API pull pending
What the AI saysYour move
  1. cat litter box$120.00 · 0 orders · 30 days
    Negate

    You sell dog products. This term cannot convert for you. Add as a negative exact.

    ApproveHold
  2. nike shoes$120.00 · 0 orders · 30 days
    Conquest

    Same $120, zero orders — but it's a competitor's brand term. Keep it as a capped conquest bid; don't negate.

    ApproveHold
  3. yeti tumbler$120.00 · 0 orders · 30 days
    Keep

    Same figures again. You are Yeti — this is your brand term. Leave it alone.

    ApproveHold

Identical figures on all three rows. A rules-based tool negates all three; a colleague reads them.

Solutions

Same numbers. Three different calls.

A report ranks by ACoS and negates the worst. Sailomi reads the term against your listing first.

Reads what the term means

“cat litter box” when you sell dog products is irrelevant. “nike shoes” is a competitor. “yeti tumbler” is you. Same $120, zero orders — three different calls.

Checks the term against your listing

“sleeping bag for kids” at 58.7% ACoS looks like a term to cut. The title omits “kids”. Fix the listing, keep the term.

Tells a term problem from a listing problem

The report says a term is expensive. It can't say why. Sailomi reads the term against the listing first, then decides which side to fix.

Hands the judgment back when the data can't decide

Raise bid, or raise budget? Higher slot at a higher CPC, or same ACoS with more volume. The trade-off is laid out; the call is yours.

Diagnosis

Is it a term problem, or a listing problem?

The report says a term is expensive. It can't say why. When the data can't decide, the call comes back to you.

Listing check
ASIN B0…K7 · title, 148 chars
sleeping bag for kids · $1,692 · 58.7% ACoS

ACoS says cut it. The title omits “kids”. Fix the listing, keep the term.

Decision · kids sleeping bag 3-in-1
Your call
What the AI says
Raise bid, or raise budget?

ACoS is 13.7%, well under breakeven, and the $26k cap is binding. My best guess: raise the budget first — same ACoS, more volume. A bid raise buys a higher slot at a higher CPC, and whether conversion holds up there is something the data can't answer. That part I won't decide for you.

Bid ↑Higher slot. Higher CPC. Conversion unknown.
Budget ↑Same ACoS. More volume.
Your move
Raise budget → $30kRaise bid +15%Defer

Official authorization.
No password. No linking.

  • Amazon SP-API and Ads API, OAuth
  • Proposed, never applied without you
  • Logged, reversible, encrypted
Request Demo
Honest status

What is live, what is simulated, what is pending the API.

For whoever reads this far: the state of the Amazon product today.

Live
  • Per-term metrics
  • Semantic diagnosis
  • Upload & analyze
Simulated
  • YoY / MoM
  • Ledger figures
  • Budget-capped signal
Pending API
  • One-click negation
  • Current bids, daily series
  • Automatic report pull

Questions Amazon sellers ask first.

How is this different from a search term report?

The report ranks rows by spend and ACoS. It can't tell you that "yeti tumbler" is your own brand and "nike shoes" is a competitor. We read the meaning, then route each term differently.

Will it negate keywords automatically?

No. It proposes; you approve. Every action is reversible and logged.

Do I need Walmart too?

No. Amazon and Walmart are separate products on separate permissions. Take either one alone.

Does authorizing cause account linking?

No. Official Amazon Ads API OAuth — an approved scope, no password, no linking.