Amazon Ads · Sponsored Products
Thousands of terms. A few calls to make.
Sailomi reads your ads alongside stock, listings and total sales, and lays out the few changes worth making today — with the reason for each. Nothing runs until you approve it.
Private beta. What is already true today:
- Amazon Ads API and SP-API developer access approved — never your password
- Proposed only. You approve each one
- Ten judgments built; they run on a sample store until yours is connected
What a good ad operator does every day — done for you.
- Every morning, we go through your whole ad account.
- Where to spend more and where to cut losses — told straight, with the math done.
- Pick a goal — volume, profit or a new launch — and the whole ad setup comes built.
- Budget$40 / day · no end date
- BiddingDynamic
- Auto targetingOn
- PlacementSearch carousel +20%
- Ad groupTumbler 40 oz
- Item1 item · bid $0.80
- Budget$30 / day · no end date
- Ad groupTumbler 40 oz
- Keywordinsulated tumbler · phrase · $0.95
- Keyword40 oz tumbler · broad · $0.85
- Negativekids cup · exact
Point ③: pick “Volume” and the plan comes filled in, down to keywords, bids and negatives. (Illustrative figures.)
ACoS says cut it. The title omits “kids”. Fix the listing, keep the term.
One of the ten: the term costs money because the title doesn't say it. Fix the listing, keep the term. (Illustrative figures.)
Ten judgments, across the whole store.
Not just the ad report. Stock, titles and total sales read together, narrowed to the few changes worth making today.
Spend the money you already spend, better
A campaign that runs out of budget every day and still sells gets more budget. Your best-selling term, sharing one bid with hundreds of others, gets its own. A placement that converts better but bids the same gets a higher bid. A word that keeps costing money across many search terms without selling gets negated — never a word in your title, never your own brand.
Two times not to spend
Stock won't last until the next shipment lands, yet ads are still pushing — you'd run out early and lose rank, so ease off first. Lost the Buy Box — conversion dropped for a reason ads can't fix, so more budget is wasted.
Terms that don't match your title
A search term costs money because your title doesn't say it, so shoppers click and don't buy. Fix the title and keep the term; negate it only if you can't.
Demand you aren't bidding on
Some terms shoppers keep searching rarely surface your product. Sailomi finds them, prices the bid, and adds them once you say yes.
Check Amazon's suggestions, watch the whole store
Amazon's keyword and bid suggestions, checked one by one — take the good ones, and a reason for each one skipped. How much of total sales goes to ads, against the target you set, with a flag when it drifts.
When the data can't decide, the call comes back to you.
A best guess and the trade-off, never a guess dressed as a certainty.
ACoS is 13.7%, well under breakeven, and the $26k cap is binding. My best guess: raise the budget first — same ACoS, more volume. A bid raise buys a higher slot at a higher CPC, and whether conversion holds up there is something the data can't answer. That part I won't decide for you.
| Bid ↑ | Higher slot. Higher CPC. Conversion unknown. |
| Budget ↑ | Same ACoS. More volume. |
Official authorization.
Never your password.
- Ads and store data: one Amazon consent page each
- Nothing runs until you approve
- Every step logged
What is live, what is in progress, what is not built.
For whoever reads this far: the state of the Amazon product today.
- Ten judgments (on a sample store)
- Today page, board, campaign builder
- Approve, edit or skip — all logged
- Connecting your store (Amazon authorization)
- Changing your account after you approve
- Written analysis for real stores
- Judgments for Sponsored Brands and Display
- DSP
Questions Amazon sellers ask first.
How is this different from the ad console's reports and Amazon's own suggestions?
Reports give you data; the platform's suggestions are about bids, budgets and targeting. Sailomi reads your ads together with stock, product titles and total sales — stock running out while ads still push, or a term that doesn't convert because your title doesn't say it. You can't see those from the ad report alone.
Will it change my ads on its own?
No. Everything is a proposal; nothing runs until you approve it, and every step is logged.
Do I need Walmart too?
No. Amazon and Walmart are separate products. Take either one alone.
Does authorizing cause account linking?
No. You approve Sailomi on Amazon's own consent pages — once for ads, once for store data. We never ask for your Seller Central password; it is not a login and does not link accounts.
Can I connect my store today?
By invitation. Request a demo; once we've confirmed we can take your store, we set up your account and walk you through authorizing it.