Walmart Ads · Sponsored Products
Run Walmart Ads without living in the console.
Every campaign on one screen. Bulk changes, an approval center, and a record of who changed what.
| Campaign | Status | Spend | Impr | Clicks | CPC | CTR | PDP views | ATC | Orders | CVR | ROAS | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 039_Auto | Live | 522.00 | 41,208 | 612 | 0.85 | 1.49% | 388 | 96 | 7 | 1.14% | 17.06 | |
| E-BKF02G_BK7_Auto | Live | 313.35 | 28,940 | 401 | 0.78 | 1.39% | 240 | 41 | 1 | 0.25% | 2.68 | |
| BKG5_Auto | Live | 272.00 | 19,377 | 310 | 0.88 | 1.60% | 205 | 52 | 3 | 0.97% | 10.61 | |
| 039RED_Manual | Live | 102.09 | 6,120 | 118 | 0.87 | 1.93% | 77 | 19 | 1 | 0.85% | 9.64 | |
| WETRI01_Auto | Paused | 41.82 | 3,905 | 49 | 0.85 | 1.25% | 22 | 3 | 0 | 0.00% | 0.00 |
Campaign table with the console's own metrics, sorted by spend. Figures from a seller account, names changed.
Private beta. What is already true today:
- Report upload today; official Walmart API on approval — never your password
- Proposed only. You approve each one
- Sponsored Products, automatic and manual
- Pause WETRI01_Auto$41.82 spent · 0 orders · 12 days · proposed by J. Lin
Twelve days, zero orders. Leaving it on only burns spend.
ApproveReject - Raise 039_Auto budget$18 → $30 · ROAS 17.06 · proposed by J. Lin
17.06x and it exhausts its budget daily — volume is capped.
ApproveReject - 3 creatives → liveDash cam line · reviewed · proposed by J. Lin
Feedback resolved; waiting on your sign-off to go live.
ApproveReject
Nothing reaches the account until you approve it. Every decision is written to action history.
Most Walmart tools stop at bids. This is the other half: the AI's reasoning on the left, your signature on the right.
The whole week of Walmart work, in one place.
The console works one campaign at a time. It reports ROAS and won't say which campaign is the problem.
Bulk campaign control
Pause, resume, change budget or bid strategy across many campaigns at once.
Reverse funnel
Impressions → clicks → PDP views → add-to-cart → orders. Find the step that breaks.
Approval center
Every change is a ticket: pending → executing → done, failed or rejected, with its reasoning and a risk note. Tickets never disappear; failed ones can be retried.
Action history
Every change: who, when, and the value before.
Creative pipeline
Brief → feedback → live, tracked per creative.
Weekly review & retrospectives
A standing weekly read of the account, the campaign changes and the product changes — with a review agent you can question — plus reports for whoever asks how the month went.
Nothing reaches your account
until you approve it.
- Report upload; official Walmart API pending approval
- Approval center before anything goes live
- Every change logged, reversible
What is live, what is in progress, what is not built.
For whoever reads this far: the state of the Walmart product today.
- Campaign table, bulk actions
- Reverse funnel
- Approval center, action history
- Creative feedback and pipeline
- Multi-store, English and Chinese
- Weekly review automation
- Retrospective reports
- Walmart advertising API access — application in progress; upload a report meanwhile
- Walmart DSP, onsite display
- Cross-marketplace reporting
Questions Walmart sellers ask first.
Does this replace the Walmart ad console?
No. It sits on top of it. Campaigns still live in Walmart's ad platform (Walmart Connect) — we make them fast to read, judge and change in bulk.
Will it change my campaigns on its own?
No. Every change goes through the approval queue and is written to action history. Nothing goes live without you signing off.
Do I need Amazon too?
No. Walmart and Amazon are separate products on separate permissions. Take either one alone.
Which campaign types are supported?
Walmart Sponsored Products, both automatic and manual, with fixed and dynamic bid strategies.
How do you connect to my account?
Two ways. Today: you upload a report and we read it. Once our Walmart advertising API access is approved: the official API, via your authorization. Either way we never ask for your Seller Center password.